Roc Traveling Taverns: A Website Built to Book a Brand-New Mobile Pub
Client: Roc Traveling Taverns, a mobile Irish pub rental serving Monroe County and the greater Rochester, NY area
Services: Website design, SEO strategy, online booking setup, FAQ and services content
Launch: Fall 2026
Website: roctravelingtaverns.com
The Situation
Roc Traveling Taverns is a new Rochester-area business from Shaun Fennessy and Tony Russo, built around a simple idea: instead of opening one pub and waiting for people to come to it, bring the pub to the party. Their first traveling pub, Paddy’s Wagon, gets delivered, set up, and picked up at weddings, graduations, birthdays, and backyard celebrations.
Because the business was launching from scratch, it had no existing website, no search presence, and no customers who could vouch for it yet. The site had to explain an unfamiliar service quickly, build trust with people who had never heard of the company, and make it easy to reserve a date.
What They Needed
A website that explains what a mobile pub rental is and how it works
A way to be found by people searching for mobile bar and pub rentals in the Rochester area
An online calendar where customers can reserve a date and pay a deposit
Clear answers to the questions customers would ask before booking